Financial coaching for families

Budgeting help now. Retirement planning for later.

Financial coaching for families who’ve built a solid foundation and want to build on top of it. We start with a free call and go from there.

Luke and his family on a dock at the edge of a lake.
Me and my family on a Saturday morning hike.

Who you’d be working with

Nobody ever taught us this part.

My money story started in grad school, where two-thirds of my stipend went straight to rent. My first budget was just about getting through the month, and some weeks that meant a heavy reliance on homemade pancakes that cost four cents each (well, 3.771 cents but who’s counting).

Then I got my first full time job, and the landscape changed. Roth or traditional. A 401(k) or an IRA. How to even invest for something decades away. Budgeting had gotten me that far, but it didn’t prepare me for any of this new stuff.

So I started figuring it out. I read a lot, and I made plenty of mistakes with my own money. None of this is hard because you aren’t smart enough. It’s hard because nobody teaches it.

What I don’t do is manage your money. I never touch your accounts, I sell nothing, and I earn no commission. I teach you to run it yourself, so the plan still holds when I’m not in the room. That also makes me the wrong person to ask for stock picks, or if what you really want is to hand it all off and never look at it again.

My drive as a financial coach is to guide you through your own unique financial journey to achieve your own unique financial goals. I work with families, primarily in their thirties and forties, anywhere in the US. I’m taking on a small number of clients right now. Get in touch below if you’d like to see if we’re a good fit.

Luke Giberson Zerfas

What working together looks like

We meet every month and go through your actual numbers.

Coaching runs month to month, because that’s the rhythm money already has. A month of spending happens, we look at what it did, and we decide what the next one should look like. Every so often we look much further out, at the decisions that don’t arrive for decades, so they aren’t a shock when they do.

  • A video call every month. On your calendar, no travel, no office.
  • Your real numbers on your screen. We go through them together instead of me handing you a report.
  • A short list of what to do next. Specific, and small enough that you can finish it before we talk again.

Included · the LGZ Planner

The planner we work in together.

I built this tool to organize my family’s financial future. I didn’t want to give an untrusted tool access to my banking, credit card, and retirement accounts (who would!). So I intentionally kept it simple.

  • Budgeting. Export a CSV from your bank or credit card, tag the transactions once, and the tool remembers the categories. Next month the same items sort themselves.
  • Retirement. It models the long view too, down to things like Roth conversion timing and IRMAA brackets. That’s a long way off for most people, and seeing it early is what keeps it from being a shock later.
  • Most importantly, your data never leaves your computer. No shared bank logins, nothing sitting on a server.

Contact

The first call is free.

Pick whatever time suits you. If nothing on the calendar works, take the closest slot and say so when you book.

We’ll talk about your financial goals, whether coaching makes sense for you at all, and pricing for your particular case. If it isn’t a fit, I’ll tell you that instead.

  • Free
  • About 30 minutes
  • Over video
Book a free call